Where do our ideas come from? A look behind the scenes of our collections

Each season at Les Glaceurs brings its share of new things: new flavors, new decorations, themed collections that mark the occasions... But behind each cupcake Collection, there is meticulous creative work , sometimes invisible, always passionate.

Today, we're sharing a little bit about our creative process— the inspiration behind our collections , and how we manage to combine trendiness, feasibility, and affordability without ever compromising our quality.

🌸 Inspiration: between trends, intuition and listening to customers

Before each season, we do real scouting work:

• Pinterest, Instagram, TikTok : We explore visual trends and popular colors

• The world of fashion and design : many ideas come from there! A palette, a texture, a mood can become a cupcake.

• Actively listening to our customers : what you like, what you ask for, what you share strongly influences our choices!

For example, it's no coincidence that pistachio and raspberry have made their way into our collections. These are flavors that often come up in your personalized requests , and which are also very present in current trends.

🧁 Stay creative… but realistic

Creating a collection isn't just about design. At Les Glaceurs, we always keep three main principles in mind:

1. Is it beautiful AND good?

2. Is this achievable by all our teams, in the store as well as in the workshop?

3. Does it remain accessible for our customers, without increasing prices?

This is why we invest a lot of time in:

• test simple but visually effective decorating techniques

• look for economical but aesthetic alternatives (e.g., edible prints, frosting textures, touches of glitter, etc.)

• train our teams to ensure consistency of results in each store

🔬 The constant challenge: innovate without exploding costs

Our goal is clear: to continue offering original and delicious creations... without increasing prices for our customers . To achieve this, we work differently:

• By centralizing certain tasks (such as the creation of decorative elements)

• By simplifying the editing , without sacrificing the wow effect

• By standardizing certain bases (dough, icing), while varying the additions and finishes

It's real precision work, but it's also what allows us to offer coherent, joyful and affordable collections – season after season.

❤️ The little extra Les Glaceurs

What makes us proud is that our creations remain human.
No industrial decorations, no automated production. Just passionate hands , transforming frosting into emotion, a cupcake into a memory.

And with each collection, we try to surprise you... while keeping our own style, made of colors, softness and a little touch of childhood.

In conclusion: a team effort (and love!)

Creating a collection at Les Glaceurs is a collaborative effort between our creative team, our pastry chefs, our store managers and... you!
Your feedback, your favorites and even your criticisms are essential to improve and offer you more and more pleasure, without ever making you pay the full price.

So, which collection impressed you the most? And what would you like to see for the next one?
Tell us… we’ll take notes. 😉