Between creativity and reality: how we balance passion, production and freshness at Les Glaceurs

At Les Glaceurs, our mission has been clear from the very beginning: to create moments of happiness, one cupcake at a time.
But behind every well-stocked window display and every carefully delivered custom order, there's a far more complex reality. A duality experienced by all businesses like ours: balancing bespoke creativity with the daily demands of retail.

Today, we're giving you a behind-the-scenes look, with transparency.

🎨 Custom orders: the art of creating something unique

Every day we receive dozens of unique requests:

• a custom-made birthday cake for a little girl who loves dinosaurs,

• company-branded cupcakes for a launch,

• a symbolic dessert for a marriage proposal…

We love these projects. They fuel our creativity, bring us closer to our clients, and give meaning to our work.
But they require time, attention, logistics... and flawless organization.

🏪 Retail: offering freshness, choice, consistency

At the same time, our stores must remain ready to welcome—at any time—customers who come in for a little treat.
This means:

• a varied selection of flavors every day

• freshly prepared , well-preserved and well-presented products

• a team on the floor capable of welcoming, advising and serving with a smile, even in busy times

And all this… with limited resources, in a demanding economic context.

⚖️ The delicate balance: between labor, production and quality

Finding the balance between these two realities is a real daily headache.

How do we get there?

🔁 By optimizing our central production , to save time on certain repetitive steps
👩🍳 By training our teams to be versatile: as much in reception as in decoration or set-up
📦 By centralizing certain orders , while keeping the artisanal touch
🎯 By reducing losses , without ever compromising freshness
🧁 And above all, by regularly reviewing our offer : less choice, but thoughtful, delicious, well-executed choices

💡 Our philosophy: quality, proximity, pleasure

Every decision we make is based on a fundamental principle:
to please our customers without betraying our values.

There is no question of creating volume at the expense of quality.
There is no question of standardizing our products to the point of losing their soul.

We believe it is possible to:

• grow with consistency , keeping people at the center

• create efficiently , without sacrificing beauty or taste

• offer happiness , even in a demanding context

🚀 How do we see the future?

We want to continue growing. But not at any cost.

Our next steps include:

• the development of partnerships

• a simplified but strong offer, designed for large orders as well as small desires

• a more efficient internal structure to relieve our teams

• technological tools to better manage orders... without losing human contact

And above all, we want to continue listening. To our customers, our teams, our partners. Because it's together that we will move forward.

💛 Thank you for being part of our story

If Les Glaceurs has existed for almost 20 years, it's thanks to you.
Your loyalty, your orders, your smiles, your encouragement—that's what keeps us going, even when it's hard.

We work hard every day so that you can continue to taste the sweetest things. Thank you for being there. And above all, thank you for believing in the beauty of things made with love.